How to Tailor Job Descriptions So They Stand Out

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Written by Kara Detwiller

To attract the right candidates to apply for your open positions, you need solid, attention-grabbing job descriptions. But how do you make sure your job posts stand out from the competition? Read our top tips for effective job descriptions.

1. Clarity is Key

Job seekers are often scrolling through dozens — even hundreds — of job descriptions as they look for something that is a good fit. List the following things clearly, with plain, easy-to-understand language and limited industry jargon:

  • Job title
  • Job requirements and expectations
  • Salary and benefits (see below)
  • Desired qualifications/experience
  • Company values and purpose 

Clarity in your job descriptions helps ensure you attract the right type of candidate, and it can ultimately streamline the vetting process.

2. Keep It Short and Sweet

It’s great to be creative with job posts and express your company’s tone and culture, but don’t get too long-winded. In fact, shorter job posts receive around 8.4% more applicants per view compared to longer job descriptions. The sweet spot for word count is around 300 words. An overly long job post risks overwhelming candidates with information and/or losing their attention. 

3. Salary Transparency Draws More Applicants

Including a salary range on your job post will make you stand out among the competition. According to Julia Pollak, chief economist at ZipRecruiter, only about 12% of postings from US online job sites include salary ranges. In 2019, it was only about 8%. In another recent study of LinkedIn users, salary and benefits were the users’ number top priority when looking at a job description. List pay and benefits on your job descriptions, and you’ll be sure to get more applicants.

For more tips on writing stellar job descriptions, check out these stellar examples from LinkedIn.

H2 – Stand Out with QuickHire

For job descriptions that stand out, partner with QuickHire! On our platform, job posts are clear, succinct and effective. Applicants can easily see all relevant information, and they can “swipe” to apply. QuickHire makes it easier than ever to get qualified applicants — fast.

Request a free demo today!